Design BLOSSOM Package

What is Included?

Ten Page Fillable Brand Strategy Guide to develop your brand and the direction for your new visual identity

2 Hours strategy coaching call

  • in-depth review of your goals and vision for your brand

Custom developed mood board to make sure we capture the essence of your brand before we start designing.  


(1) 60-minute Roadmap Call

  • go over plan and dates and finalize strategy

You receive 3 separate logo design concepts to choose from

  • 30 minute call to go over design options
  • tangible presentation to show to others for feedback


Carefully selected font family to use for all publications.

Visual Branding Elements that go beyond the logo

  • 30 minute call to go over final design
  • tangible presentation to show to others for feedback


A quick reference guide with all the information you need to keep your visual identity consistent. 


Rules and guidelines for how to use your new visual identity.

How Do We Get There?

Phase 1

Identity Design Brief

  • We work through the brand strategy guide and discuss your vision on our 120 minute strategy call. 
  • We create a list of objectives the identity system must meet.  
  • We have a Road Map call to finalize the best strategy and steps for your needs.

Phase 2

Competitive Analysis

  • I research to understand your current business, your audience, and the competition.  
  • I discover what works and doesn’t work with other companies in the same market in order to understand your business from all angles.

Phase 3

Idea Generation & Design

  • I use a large arsenal of design techniques to develop initial ideas in this stage.
  • You receive the Brand Vision Board to ensure we have the right general visual mood for your brand before we begin the next design stage.

Phase 4

Presentation & Deliberation

  • I present the 3 initial design concepts to you in a brand presentation.
  • We discuss which decisions were made and most importantly why they were made. 
  • Any changes, feedback, or desired customizations are welcomed in this stage.
  • Two reworks of the chosen design concept are included if needed.

Phase 5

Delivery & Support

  • You decide on a final design
  • The files are prepared for web and print.
  • Visual Style Guide is created for proper implementation of the design to maintain visual consistency.
  • All final files and Style Guide Book are sent.


Start Phase 1 now with no obligations.

I promise by sharing your email and/or phone number, you will not receive any spam emails/calls or sales emails/calls from me other than to schedule your first call.