Packages

Design SEEDS Package

What is Included?

Ten Page Fillable Brand Strategy Guide to develop your brand and the direction for your new visual identity

(1) 60-min strategy call

  • review goals and objectives for branding

(1) 30-minute Roadmap Call

  • go over plan and dates

You receive two separate logo design concepts to choose from

 

One carefully chosen color that represents your brand

  • Hex Code
  • Pantone Color

One carefully selected font to use on all publications.

  • 30 minute call to go over designs
  • tangible presentation to show to others for feedback

A quick reference guide with all the information you need to keep your visual identity consistent. 

How Do We Get There?

Phase 1

Identity Design Brief

  • We work through whatever questions you have about the brand strategy guide and discuss your vision on our 60 minute call. 
  • We create a list of objectives for your brand  
  • We have the Road Map call to finalize the best strategy and steps for your needs.

Phase 2

Competitive Analysis

  • I research to understand your current business, your audience, and the competition.  
  • I discover what works and doesn’t work with other companies in the same market in order to understand your business from all angles.

Phase 3

Idea Generation & Design

  • I use a large arsenal of design techniques to develop initial ideas in this stage.

Phase 4

Presentation & Deliberation

  • I present the 2 initial logo concepts to you in a brand presentation.
  • We discuss which decisions were made and most importantly why they were made. 
  • Any changes, feedback, or desired customizations are welcomed in this stage.
  • Two reworks of the chosen design concept are included if needed

Phase 5

Delivery & Support

  • You decide on a final design (after all, it is your new identity!)
  • The files are prepared for web and print.
  • You receive the final brand Quickview board and final files.

REady to Start Phase 1 Right Now?

I promise by sharing your email and/or phone number, you will not receive any spam emails/calls or sales emails/calls from me other than to schedule your first call.

Copyright © 2019  ERICA ESSERMAN creative™. All rights reserved.