Visual Identity Design

What is it?








Communicate your message better than words can.



Make a good first impression.

Increase your Perceived Value.

How Do We Get There?

Phase 1

Identity Design Brief

  • We work through the brand strategy guide and discuss your vision. 
  • We create a list of objectives the identity system must meet.  
  • Road Map call to finalize the best strategy and steps for your needs.

Phase 2

Competitive Analysis

  • I research to understand your current business, your audience, and the competition.  
  • I discover what works and doesn’t work with other companies in the same market in order to understand your business from all angles.

Phase 3

Idea Generation & Design

  • I use a large arsenal of design techniques to develop initial ideas in this stage.
  • You receive the Brand Vision Board to ensure we have the right general visual mood for your brand before we begin the next design stage.

Phase 4

Presentation & Deliberation

  • I present the 3 initial design concepts to you in a brand presentation.
  • We discuss which decisions were made and most importantly why they were made. 
  • Any changes, feedback, or desired customizations are welcomed in this stage.
  • Two reworks of the chosen design concept are included if needed.

Phase 5

Delivery & Support

  • You decide on a final design
  • The files are prepared for web and print.
  • Usage guides are created for proper implementation of the design to maintain visual consistency.
  • All final files and branding book are sent.


Just getting Started?

Ready for the whole package?

Seed Packages

Blossom Packages

Design SEEDS Package

Perfect if you are ready to plant the right seeds
$ 300
  • Brand Strategy Guide
  • Brand Strategy Coaching (30 Minutes)
  • Roadmap (30 Minute Call)
  • 2 Logo Concepts
  • Concept Presentation
  • Brand Color
  • Brand Font
  • Brand Quickview Board

Design BLOSSOM Package

Perfect if you are ready to blossom
$ 2000
  • Brand Strategy Guide
  • Brand Strategy Coaching (2 Hours)
  • Brand Vision Board
  • Roadmap (1 hour call)
  • 3 Logo Concepts
  • Concept Presentation
  • Brand Color
  • Full Color Pallete
  • Brand Font
  • Full Typeface Family
  • Brand Patterns and/or Visual Assets
  • Brand Quickview Board
  • Brand Style Guide Booklet

Want to start get started on your own?

I promise by sharing your email, you will not receive any spam emails or sales emails from me other than to schedule your free strategy call.  I will also never share this information with any third parties.  

Copyright © 2019  ERICA ESSERMAN creative™. All rights reserved.