Tribal Tide

Client Background

Tribal Tide is a surf magazine and festival production company dedicated to developing a surf community and tribal movement.

The Goals

Develop Brand Strategy
Generate a Contagious look
Expand Into New Market

The Challenge

The company needs to develop a brand that individuals will want to represent for themselves as part of a larger movement.

The Road

Key Emotions

Community
Tribal
Relaxed

Target Audience

Young surfers looking for a community of like-minded people.

Brandon

Brandon is a California Native who surfs daily.

Age

26

Occupation

Brandon is a California Native who surfs daily.

Drive

He wants to surround himself with surfing 24/7

The Destination