Design

Westcoast Woodcraft

Visual Brand Identity Case Study and Web Design

Client Background

Westcoast Woodcraft is a high-end remodeling and woodworking company. They needed a full visual identity and website.

The Goals

Develop Brand Strategy
Showcase High End Portfolio
Provide Easy Contact References

The Challenge

The company needs to rebrand themselves as a luxury brand while still retaining the hand-crafted qualities unique to the company.

The Road

Key Emotions

Luxury
Modern
Craftsmanship

Target Audience

Female homeowners looking to remodel their luxury homes.

Susan

Susan is a stylish mother of two, who is looking to remodel her coastal home.

Age

48

Occupation

Susan is a stylish mother of two, who is looking to remodel her coastal home.

Drive

She wants a beautifully crafted, modern design for her home.

Ideation

Concept 1
Concept 2
Concept 3

The Destination